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There are basic ways to market yourself as an insurance agent, and these practices have become fairly standard. After you’ve set yourself up with a functioning business and started your relationship with an auto insurance company you trust, you’ve already started marketing your services to friends and family, given business cards to people you meet, and possibly even used rewards like referral bonuses for your existing clients.  However, this is only the beginning of establishing a truly successful agency.  Here are some tactics that you can use to develop a presence with real vitality.

Get into print.  You will want to put advertisements in many different places in print, but a few of the major ones shouldn’t be overlooked.  A yellow pages advertisement is going to put you in one of the most common places people look for insurance agents, so this kind of advertisement is important.  You can also put smaller advertisements in classified ads to develop a stronger client base, though these have had mixed success–it’s largely dependent on your area.

Get on the web.  There are many areas on the Internet where you can promote yourself, including Google Map searches, yellow pages, and even social networking sites.  Social networking sites allow you to create your own pages quickly and easily, update your client base instantly through electronic means, and provide a way to promote yourself to a target audience in your area.

Start networking.  Beyond creating various advertisement hubs for yourself, network with people who work with clients who require auto insurance.  Car dealerships are the first place that you should go for these kinds of connections.  Feel free to offer sign up bonuses or rewards to create an additional incentive.  Those in the wedding industry are also likely candidates, since couples will frequently change insurance providers after they tie the knot.